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Best Practices

Top SendGrid Alternatives to Consider for Web Hosts

By MailChannels | 5 minute read

SendGrid has long been a dominant force in the email delivery and marketing sector, offering a comprehensive suite of tools that cater to a wide array of businesses. However, depending on your specific needs, there might be other alternatives that can provide a more tailored fit for your email requirements. Let’s look at some Sendgrid alternatives to consider when choosing an email delivery solution.


Mailgun positions itself as the email service for developers. It offers powerful APIs that enable developers to send, receive, and track emails effortlessly. Mailgun supports both SMTP and API sending and provides advanced email validation to prevent bounces. It also offers robust analytics and logs to monitor performance. For businesses that need to programmatically manage their email, Mailgun is an excellent choice.

Amazon Simple Email Service (SES):

Amazon SES is a component of the Amazon Web Services (AWS) ecosystem. It’s a flexible, cost-effective, and scalable email-sending service that’s perfect for marketers and developers. SES integrates well with other AWS services, which can be a significant advantage for businesses already using AWS. It’s ideal for sending marketing emails, transactional emails, or any other type of high-quality content to your email subscribers.

Mailchimp Transactional Email (formerly Mandrill):

Mailchimp Transactional Email is a transactional email platform from Mailchimp, a popular email marketing service. It’s designed for sending data-driven, one-to-one emails like password resets, welcome messages, or personalized notifications. Mailchimp users get access to advanced tracking, templates, powerful analytics, and the ability to send emails using the Mailchimp API or an SMTP integration. As it’s part of Mailchimp, it can integrate smoothly with your email marketing efforts.


Postmark specializes in the rapid delivery of transactional emails. It promises lightning-fast delivery speeds, and its users often praise the platform’s high delivery rates. Postmark provides detailed delivery statistics, responsive email templates, and advanced bounce tracking. It also emphasizes its commitment to excellent customer support, which can be a significant advantage for businesses that value responsive service.

MessageBird (formerly SparkPost):

MessageBird offers robust and scalable cloud-based email delivery services, making it an excellent choice for businesses of all sizes. MessageBird leverages the powerful PowerMTA infrastructure and offers APIs for sending, receiving, and tracking emails, similar to SendGrid. However, MessageBird sets itself apart with its predictive analytics and emphasis on high email deliverability rates. Users can gain actionable insights through real-time analytics and reports, enabling them to optimize their email strategies effectively. Additional features like A/B testing, recipient validation, and inbox placement prediction further enhance its offerings.

Brevo (formerly Sendinblue):

Brevo offers a broad suite of tools encompassing email marketing, SMS marketing, chat, CRM, and marketing automation. It differentiates itself with an all-in-one platform that facilitates holistic customer engagement and marketing efforts. Alongside robust APIs for sending and tracking emails, Brevo provides a user-friendly interface, drag-and-drop email builder, and advanced segmentation and personalization features, enabling effective targeting and management of email campaigns. It is a versatile choice for businesses seeking comprehensive email and marketing solutions.


MailChannels launched an alternative to SendGrid in 2014 which is designed to suit the needs of web hosting providers. It avoids the pain of email delivery problems: IP blocking and related reputation issues like rate limiting and false positives. MailChannels distinguishes itself from SendGrid in a few ways:

1. Spam User Isolation: MailChannels strongly emphasizes spam management. It identifies and blocks spammers, ensuring that legitimate users’ email delivery is not hampered by the actions of a few malicious users. This approach to spam-user isolation is more comprehensive than SendGrid’s.

2. Integration with Hosting Control Panels: MailChannels is designed to integrate seamlessly with popular web hosting control panels, making it an excellent choice for web hosting providers. This type of integration is not a standard SendGrid feature.

3. Focus on Email Delivery: While SendGrid provides a suite of email marketing tools, MailChannels focuses solely on email delivery. If your primary requirement is to ensure reliable email delivery rather than to create and manage email marketing campaigns, MailChannels may be a better fit.

4. Pricing Model: When compared to SendGrid’s pricing based on the number of emails sent per month, MailChannels generally bases its pricing on the number of outbound messages, which may be more cost-effective for certain businesses.

Final thoughts

While each of these email service providers provides a wide range of features and functionalities, MailChannels stands out for its specialized offerings. It is particularly good at spam management and email deliverability for web hosting providers. Its distinct outgoing spam filter helps to maintain server IP reputation, and its easy integration with most hosting control panels ensures smooth operation.

Furthermore, the pricing model of MailChannels, which is based on the number of outbound messages, may be a more cost-effective solution for specific businesses. MailChannels could be an excellent fit if you’re a web hosting provider looking to improve your email delivery rates and efficiently manage spam, or a business that values the reliability of your transactional emails.

Given the complexities of email management and the critical role that email plays in modern businesses, having a dependable and specialized service like MailChannels can make a significant difference. It comes highly recommended for companies looking for a SendGrid alternative, particularly those in the web hosting industry. As with any service, it’s best to take advantage of any available free trials or demos to determine how well it fits your specific needs.

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