Email blacklists. The very phrase can send shivers down the spine of any business or individual relying on email communication. They’re a critical factor in deliverability, and understanding how they...
When most people think about email, they focus on subject lines, content, or call-to-actions. But under the hood of every email lies a set of technical components that mailbox providers...
When it comes to email, not all traffic is created equal. Mixing transactional email with bulk (marketing) email might seem convenient, but it can quietly destroy your deliverability. Inboxes treat...
When setting up transactional email, one of the biggest decisions you’ll make is whether to send from a shared IP or a dedicated IP. This choice directly affects your deliverability,...
Transactional emails should never end up in spam. They’re triggered by user actions and expected, password resets, order receipts, security alerts. Yet even these critical emails can get flagged by...
When you’re ready to start sending transactional emails, like password resets, account alerts, and purchase receipts, one of the first decisions you’ll need to make is how you want to...
While marketing emails are designed to attract attention and drive conversions, transactional emails are built for utility. They deliver important, time-sensitive information that keeps users informed, secure, and engaged with...
When you’re sending transactional emails like password resets, order confirmations, or 2FA codes, there are two primary delivery methods: SMTP or API. Both options are valid, but they serve different...
Transactional emails are the backbone of digital communication—password resets, order confirmations, shipping updates, and security alerts all fall into this category. These messages are time-sensitive and expected, which makes their...
Transactional emails aren’t meant to be flashy, but they carry a lot of weight. Whether it’s a password reset, a receipt, or a signup confirmation, these messages need to be...
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