Deliverability isn’t just about getting emails sent, it’s about making sure they’re received, engaged with, and not marked as spam. Two of the most overlooked yet essential tools in any...
Transactional email is the silent engine behind digital operations across nearly every industry. Whether you’re running a SaaS product, operating an online store, or managing a global platform, transactional emails...
Email blacklists. The very phrase can send shivers down the spine of any business or individual relying on email communication. They’re a critical factor in deliverability, and understanding how they...
When most people think about email, they focus on subject lines, content, or call-to-actions. But under the hood of every email lies a set of technical components that mailbox providers...
Not all email traffic is created equal. Mixing transactional email with bulk (marketing) email might feel convenient, but it can quietly hurt deliverability. Inbox providers treat these categories differently—and you...
When setting up transactional email, one of the biggest decisions you’ll make is whether to send from a shared IP or a dedicated IP. This choice directly affects your deliverability,...
When your transactional emails bounce or fail to send, the first clues often show up in the SMTP response. These are the 3-digit codes, like 550, 421, or 554, returned...
Transactional emails should never end up in spam. They’re triggered by user actions and expected, password resets, order receipts, security alerts. Yet even these critical emails can get flagged by...
When you’re ready to send transactional emails—like password resets, account alerts, and purchase receipts—one of the first choices is how to send them. Should you use SMTP relay or a...
Marketing emails are built to attract attention and drive conversions. Transactional emails are different. They deliver important, time-sensitive information that keeps users informed, secure, and engaged. Three of the most...
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