Tags: Technical

Getting email right is something many web hosts struggle with. All too often spam can sneak in - as it always does - and the balance between host, customer and their customers is disrupted. It’s not a matter of if, it is a matter of when. An SMTP relay service, such as MailChannels Cloud, can help protect your hosting company by ensuring outbound email is delivered safely and securely - protected from spam and phishing.

Here are 10 reasons to use an SMTP relay service:

1 Save your employees' valuable time

When something (inevitably) goes wrong, it takes a lot of time and effort to get it fixed. It was estimated through a MailChannels survey that 25% of support tickets are caused by email delivery issues.* Your employees' valuable time could likely be spent elsewhere more efficiently.

2. Avoid a damaged reputation

Ending up on blacklists can cause a lot of damage to your IP reputation - jeopardizing your relationship with your customers or potential customers. An SMTP relay service will protect your IP reputation.

3. Email is important to get right

Almost everything we do online involves an email address. From signing up to social media accounts to retrieving forgotten passwords, email is a constant. Because of this, it’s important that you get email delivery right. To your customers, where email is concerned - there is no room for mistakes.

4. An SMTP relay guarantees sent email arrives in recipient’s mailbox

When email delivery issues occur, it is common for legitimate email to end up in junk folders, or be blocked completely. With an SMTP relay in place, you can rest assured that sent mail is going where it should be going.

5. Spam is never going away

Just as email is a constant on the internet, so too is spam. Spam shouldn’t be underestimated and strict measures should be taken to protect your operations from possible threats.

6. It only takes one

It doesn’t take an entire compromised server for things to go awry. Just one single compromised account can put your operation in jeopardy, so it’s important to get things right from the start.

7. A small price to pay

While nobody likes paying out money for a service, a small monthly fee pales in comparison to dealing with blacklisting and the angry customers that inevitably come along with compromised email delivery.

8. This is what we do. This is all we do.

Running a hosting company, whether big or small, is no easy feat. Having to deal with unreliable email delivery issues is something we can take off your plate. We have a team of specialized developers and a 24-hour monitoring service; meaning you can rest easy in the knowledge that a specialized team is taking care of your email.

9. Run by experts

Our SMTP relay service analyzes all of the email leaving your servers, detects the spam and sends a report so you can identify and block compromised accounts. Legitimate email is delivered through thousands of carefully managed IP addresses that you don’t have to worry about because they’re run by anti-spam experts.

10. Peace of mind

Allow yourself to run your hosting company without having to worry about blacklisting, spam, unreliable email delivery and other issues. It has been shown that 98% of IP addresses managed by MailChannels are ranked as ‘good’ or ‘neutral’ by Cisco SenderBase.*

* To learn more about SMTP relay services and how they can help your business, you can download our whitepaper, "Why Use an SMTP Relay Service".

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